Sales Articles
201: How to Get C-Level Sales Appointments with a Digital Camera
One of my secret weapons for getting a C-Level sales appointment is to use a little imagination, creative writing and a digital camera. The idea started with an April Fools joke and has become a power
202: What is Referral Lead Generation?
Referrals aren’t generated, they just happen, right? While many businesses believe this, it is a common marketing myth. Most businesses assume that referrals just happen by chance when someone tells
203: Engaging Prospects: Two Vital Elements to Dropping Resistance!
You pick up the phone, the decision maker is on the line, countless letters and attempts have been made to get to this point, your great benefit line comes out, response; “not interested, click”.
204: How to Get Your Foot in the Door
One of the best known lessons from the Bible is found in Luke 6:31. This Bible verse is also known as the Golden Rule. It says, “Do Unto Others as You Would Have Them Do Unto You.”Few can argue
205: Everyone Loves A Sale
Everyone loves a sale; you can often find your favorite items for much less and at a great price. A sale typically happens for a couple of reasons, the retailer has an over abundance of stock on the s
206: How to WIN at the Numbers Game
What will inspire you to do what it takes to become part of the Top 20 Percent of all salespeople in the world? To play the sales game and win, you’ll need to know exactly why you are playing. When
207: Cracking the Pareto Code
Ever heard of the “80/20 Rule”? That’s the well-known principle that says that in every sales organization 20% of the salespeople win 80% of the sales (and money!) while the remaining 80% are a
208: Listening To Understand
It has been reported by the American Psychological Association that during meetings 68 percent of the participants are thinking about events in their lives unrelated to the meeting. 20 percent of the
209: Retail Shopping Basket Provides Advertising Opportunity
Independent retailers are always looking for innovative ways to expand their revenue. At the end of the day, the bottom line is all they have to indicate if they were successful or not. The latest s
210: Barking Up the Wrong Tree Can Eliminate Large Sales
While this might seem like a dog story it really isn’t. It is about salespeople who find they are working like a dog and getting little or no results. In some cases, they are in fact, barking up th
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